Vision and Mission
Our vision is that by 2020, all school going children in primary school, living in Kasokoso slum, should be wearing fitting shoes to school. We are passionate about making extensive social change within our community out of a commercial enterprise.
Our mission is to turn vulnerable communities into thriving hubs of commerce and innovation using the boundless power of technology to transfer skills, and boost microenterprises. We envision a world where all people, from all walks of life, can live to their full potential.
Growing up in the Kasokoso slum in Kampala, brother and sister Cedrick and Vivian Karibwende were affected by the challenges they saw around them on a daily basis. Many families couldn’t afford to send their children to school, let alone buy them shoes. They were fortunate enough to go to school albeit barefoot. Young people, often unemployed and bored, engaged in risky behaviours and the siblings quickly realized they needed to devise a sustainable way of helping their community. Vivian was a social worker, and Cedrick a research professional with experience in leather processing. They put these skill sets together to create Fit Feet, a footwear and leather accessories social enterprise which trains and employs unskilled youth and women in the Kasokoso slum area to improve their livelihoods. Lack of shoes is a major contributor to diseases in children worldwide and the goal of Fit Feet is to provide a new pair of shoes free of charge to children and other young people in Kasokoso slum for every pair of Fit Feet shoes sold.
The dream became a reality! We got the opportunity to turn the idea into a fully fledged company whose services are scalable in underserved areas across the world. Fit Feet was recognized and awarded by Digital Opportunity Trust International as a daring social innovation that has devised tools, imparts knowledge, and facilitates networks to create opportunities and transform the community.
We developed a training and development program which provides young men and women with the opportunity to develop core vocational skills of leather processing and shoe making through individual and dynamic group activities. The program, held for two four-week sessions, is specially designed to cater for different learning speeds and enable a hands-approach. The highly trained vocational staff work closely with each program participant to develop core work-related skills in four key areas, beginning with a comprehensive vocational assessment to determine individual aptitude, interests, and abilities. During classroom-based exercises, participants learn various skills of entrepreneurship including marketing and effective communication. An integral part of the program includes community-based learning and valuable real-world work experience. At the end of the program, participants are supported to start their own micro-franchise units, or are employed by Fit Feet as an avenue for a safe environment within which to begin planning for the future.
The social entrepreneurship movement is made up of a lot of like-minded individuals, and in many ways it’s a fraternity of people who want to do business differently. Technology has changed the way we do business the whole world over. At Fit Feet, we believe in leveraging the power of technology and its ability to impact the lives of people on a big scale. We believe in doing everything we can to reach our customers – and even those who aren’t customers yet – and give them a chance to trust our brand and what we stand for. They are coming to our website because they want to buy or give a gift that gives back to society. We have embraced the technology of e-commerce and set up an online store to reach customers that are not within our geographical location. By buying a pair of Fit Feet shoes, in addition to receiving a pair of wonderful leather shoes handstitched with love, our customers are providing a free new pair for a school going child living in the slum. This contributes to our vision is one of a world where all people, from all walks of life, can live to their full potential.
Chief Executive Officer
Chief Operations Officer
Business Development Manager
Teamwork is the ability to work together toward a common vision. Alone we can do so little, together we can do so much!